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商品編號： 9-705-462 出版日期： 2005/04/09 作者姓名： Rivkin, Jan W.;Leonard, Dorothy;Hamel, Gary 商品類別： Other 商品規格： 17p 再版日期： 2006/03/06 地域： United States 產業： 個案年度： 1998 - 1998
商品敘述：
In 1998, the CEO of Whirlpool Corp. decides to change the company''s strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company''s focus--from manufacturing to branding--and requires the development of altogether new organizational capabilities. Examines the full range of adjustments that the CEO must lead his management team to make throughout all the functions of Whirlpool. Distinguishes itself from other cases on strategic change by examining the challenge of change in a company that is not in crisis (yet).
涵蓋領域：
Innovation;Leadership development;Change management;Strategic planning;Competitive advantage;Manufacturing processes;Customer relationship management
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